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Ten years ago, it might be foolish to expect NASCAR drivers to become household names. After all, the series was primarily a southern phenomenon, and while drivers like Richard Petty and Bill Elliott had achieved plenty of acclaim within their respective circuits, they never became household names. Fast forward to today and it is a completely different story. NASCAR has become America’s fourth major sport, thanks to a lengthened schedule, primetime exposure on national network television, and perhaps the fan-friendliest promotion around, allowing people plenty of opportunities and options when it comes to seeing NASCAR racing in person.

With a schedule that starts with the biggest race of the year – the Daytona 500 – and runs 10 months out of the year, NASCAR drivers have to work for their payday.  All people need to see to become fans is one race, and the circuit is providing more and more newcomers the opportunity. While the sphere spreads, NASCAR has also grown in popularity, and some drivers nowadays are as recognizable as any other athlete, such as Dale Earnhardt Jr. and Jeff Gordon.